“What we need is not a huge pool of service providers, but those who can accurately align with our global layout and deliver in-depth, thorough services!” This remark from a seller in the East China industrial belt has directly hit the core pain point of cross-border e-commerce services, while also pointing the way for the upgrade of Amazon’s SPN Service Network: shift from the race for quantity to quality-focused win-win cooperation!
To make accurate matching more reliable, SPN has launched experience upgrades across three core stages: search, display, and inquiry:
- Search: An intelligent tagging system has been rolled out. Sellers can quickly zero in on their targets by filtering with tags such as target marketplace-specific labels (e.g., “EU Energy Efficiency”), Amazon-exclusive service labels (e.g., “SEND/MCF Multi-Channel Fulfillment”), and granular service city tags (e.g., “Hangzhou”).
- Display: Service providers’ brand names, business license details, and legal entity information are fully disclosed, with an added “online status” indicator—those with faster response rates get more exposure.
- Inquiry: A weight allocation mechanism and an “inquiry reception toggle” ensure that no business opportunity falls through the cracks. Meanwhile, periodic subsidy programs and limited-time promotions are launched to help service providers offer more competitive pricing.
